Business Plan
By:
Randy N. Warner
President
and Founder
16224
North Linda Drive
Dolan
Springs,
AZ 86441
www.lasvegasmarchingarts.org/
Ph:928-767-4895
Email:
randy@lasvegasmarchingarts.org
Table
of Contents
1.0
Executive Summary
1.1
Objectives
1.2
Mission
1.3
Vision
1.4
Goal
1.5
Keys to Success
2.0
Corporation Summary
2.1
Legal Entity
2.2
Corporation History
2.3
Locations and Facilities
3.0
Services
3.1
Product & Services Description
3.2
Alternative Providers
3.3
Printed Collaterals
3.4
Fulfillment
3.5
Future Services
4.0
Market Analysis Summary
4.1
Market Segmentation
4.2
Target Market Segment Strategy
5.0
Strategy and Implementation Summary
5.1
Strategy Pyramid
6.0
Management Summary
6.1
Organizational Structure
6.2
Management Team (Board/Committee)
7.0
Financial Plan
7.1
Important Assumptions
7.2
Projected Cash Flow
1.0
Executive Summary
Introduction
Las
Vegas Marching Arts, Inc.'s primary objective is a
drum & bugle corps organized to serve as an
additional musical venue for musicians who wish
to participate in the DCI competitive arena
while attending summer school or being employed.
LVMA is a nonprofit organization dedicated
to promote the existence and welfare of drum
& bugle corps through social events, music,
marching and competitive performances. LVMA's
various programs are all extra curricular activities, which offer
participation to BOTH boys & girls. Unlike
sports teams, the entertainment factor makes
this program unique. Usually its purpose is
similar to that of a sports team: to develop
TEAMWORK, to learn SPORTSMANSHIP, to ENTERTAIN.
Las
Vegas Marching Arts, Inc.'s "VocalMotion"
is a vocal performance troupe that will
participate in a variety of events and concerts,
parades and convention settings that will effect
change in the choral performances seen
throughout the nation's high schools and
colleges in the future.
The
Organization
Las
Vegas Marching Arts, Inc. was formed 2007 for
the welfare of young musicians not able to
travel weekly to other drums in the Southwestern
United States or can not meet the large
financial obligations required by other drum
corps. Our drum corps, called ''Las Vegas Blvd" focuses on the musicians living
in the tri state areas surrounding the greater
Las Vegas Valley for membership. The
organization works in conjunction with The Boy
Scouts of America Explorer Post to offer the members the chance
to interact with the community and develop their
leadership skills.
Las
Vegas Marching Arts, Inc. is a nonprofit
organization dedicated to promote the existence
and welfare of drum & bugle corps through
social events, music, marching and competitive
performances. Our corps values of diversity,
teamwork, discipline and comradery to promote
community building through education,
performance and outreach. Dedicated to bringing
together individuals with diverse backgrounds
and interests with a desire to develop and
educate the community in the art of “Field
Performance Theatre” through discipline,
teamwork and the pursuit of competitive
performance excellence.
Our
management team consists of the board of
directors and officers of the Las Vegas Marching
Arts, Inc. that works closely with the executive
director of Las Vegas Blvd. as a strong team of
volunteers. In addition, our
volunteers will help obtain the desired
outcomes.
Financial
Considerations
Our
main strategy is the growth of membership. A
constant membership base provides revenue from
dues, fundraisers, corporate sponsorships and
grants allowing the corps to operate and remain
in existence. We want to finance growth solely
through cash flow. We recognize that this means
we will have to grow more slowly than we might
like but that no assessment of members or
borrowing is necessary.
1.1
Objectives
1.
Year
2012: Field a corps of forty-five (45) members.
Purchase equipment and integrate the
infrastructure to meet the projected needs of
the corps. Recruit and build a volunteer
committee. Perform in six (6) Drum Corps
International (DCI) Pacific Division contests in Southern
California,
Arizona, Utah and community special events and venues
to promote Las Vegas Blvd and other youth music
performance troupes sponsored by Las Vegas
Marching Arts, Inc.
2.
Year
2013: Field a corps of sixty (60) members.
Purchase additional equipment and maintain the
infrastructure to meet the projected needs of
the corps. Maintain a volunteer committee.
Compete in ten (10) DCI Pacific Division
contests in Southern & Northern California,
Arizona, Utah and to perform for community special
events and venues to promote LVMA and the
youth music performance troupes sponsored by Las
Vegas Marching Arts, Inc. . Form a winter
guard to compete in Winter Guard
International (WGI) Circuit. Form an indoor
competitive percussion team for national
competitions and to continue with our
VocalMotion choral experience.
3.
Year
2014: Field a corps of eighty-one (81) members.
Compete in ten (10) DCI Pacific Division
contests in Southern & Northern California,
Arizona, Nevada, and perform for community
special events and
venues
to promote the activity of Drum & Bugle Corps. The
corps will travel and compete in Drum
International World Championships in
Indianapolis, IN. Form a competitive percussion
theatre to compete in Winter Guard International
(WGI) and Southern California Percussion
Alliance (SCPA) circuits.
Continue
with the VocalMotion choral group in
performances and community events that broaden
the aspect of our youth music education program
through creativity and originality.
1.2
Mission
Provide
the opportunity for teenagers & young adults
to participate in a highly competitive
performing arts activity, while creating
positive life experiences for all whom
participate.
1.3
Vision
Improve
the quality of musicianship and promote the
values of pride, dedication and determination
through a team effort while developing personal
character and maintain the respect of our peers,
our community and ourselves.
1.4
Goal
Give
each member the opportunity to come together
with other youth such as themselves that are
highly motivated, and have a strong desire to
pursue excellence and perform at the peak of
their potential. Membership can prove to be one
of the most unforgettable and rewarding
experiences of their lifetime.
1.3
Keys to Success
1.
Establish
a strong presence in Southwestern states and
Drum Corps International circuit as a “Top
Notch” open class corps.
2.
Create
an organization with creative endeavors,
allowing each project to be individually
financed. Developed, maintained and tracked
according to its unique requirements and
objectives.
a)
Staff
b)
Organization
c)
Community Involvement
d)
Education to school music programs
3.
Development
of multiple avenues of visibility for Las Vegas
Blvd
Drum & Bugle Corps through strategic
contacts, internet presence and traditional
advertising.
4.
Excellence
and commitment woven into every finished product
and performance. Thus, creating the integrity
our Drum & Bugle Corps shall possess.
Las Vegas Blvd. Drum & Bugle Corps, VocalMotion
choral performance troupe, 'HitMen' percussion
team, Masters of Baton and '24/7' winterguard are subsidiaries of
Las Vegas Marching Arts, Inc.
2.0
Corporation Summary
Las
Vegas Marching Arts, Inc. serves for the welfare
of Las Vegas Blvd. Drum & Bugle Corps,
‘VocalMotion” and other
subsidiary youth programs utilizing and maximizing the
current entertainment opportunities offered to
drum corps members and vocal performers, alumni
and non drum corps members to share, communicate
and foster an understanding of drum corps
activities, creative choral experiences and
values among the communities in which we live,
work and perform with a “World-Class”
association.
2.1
Legal Entity
The
organization shall be known as Las Vegas
Marching Arts, Inc., herein and thereafter
referred to as “LVMA”. The principal office of
LVMA shall be located in the State of Nevada,
and the Executive Board is granted full power
and authority to change said principal office
from one location to another within said state.
2.2
Corporation History
In
August 2007, LVMA was born.
2.3
Location and Facility
Since
its inception, we are still seeking an
acceptable and affordable rehearsal
facility
Las
Vegas
offers many benefits to the corporation:
•
A
close association with the entertainment
industry.
•
Competent
and professional music production companies and
studios.
•
Competent,
experienced and professional studio and stage
musicians.
•
Marketing
and distribution avenues through particularly
strong ties to Southwestern US corps.
•
Piggyback
opportunities with both performers and their
associated production companies as they tour
through Southern
Nevada
3.0
Services
Activities
and events:
1.
Drum
& Bugle Corps
2.
Boy
Scouts Explorers
3.
Annual
Awards Banquet
4.
Family
& Friends Day
5.
Special
Events
3.1
Products & Services Description
Las Vegas Blvd
and VocalMotion do not necessarily 'produce'
products, but products become the 'evidence' of
our services. When a community needs performers
for parades or special events then we can offer
them a performing group that can all be
considered 'products'--all are expansions and
fulfillment of that 'performance' effort. It is
difficult at best to foresee the products that
may be utilized for each group. A savvy group
(such as ours) will weigh the performance,
charisma, audience acceptance, and
then
give them a group that will fit their needs.
The
production grasp and overall marketability of
each group will incorporate only those
peripheral 'products' that develop into viable
components of the project. This requires good
judgment, extensive experience, and strong
management ability, not to mention perhaps the
most important and elusive capability...that of
'reading' the market.
3.2
Alternative Providers
While
there are no direct competitors in the immediate
vicinity, there are other organizations that may
solicit our members and prospects.
1.
Dream Drum & Bugle Corps offers the same
products & services in Southern California.
2.
Pacific Crest Drum & Bugle Corps offers the
same benefits but in the Northern Orange County.
3.
Impulse Drum & Bugle Corps offers similar
benefits to the Southern Los Angeles and South
Orange Counties.
4.
Esperanza Drum & Bugle Corps offer benefits
to San Diego County.
5.
Yamato Drum & Bugle Corps offer benefits to
Riverside County and Japan
6.
Arizona Academy Drum and Bugle Corps offers
benefits to the greater Phoenix, AZ
area.
3.3
Printed Collaterals
The
Public Relations Committee develops an
organization brochure to explain the benefits of
membership to prospective members. Also the
committee handles all market plans for potential
members and community support for events and
funding.
3.4
Fulfillment
The
director and Volunteer Staff will coordinate and
produce the events and activities that will
produce the revenue to operate the corps as well
as provide the services for our members.
3.5
Future Services
The
services planned for the future are:
1.
Winter Marching Percussion Theatre
2.
Winter Color Guard Ensemble
3.
Brass Choir
4.
Competitive Dance Troupe
5. Masters of
Baton
6. Senior/All
Age Corps
4.0
Market Analysis Summary
Unlike
marketing a specific brand of toothpaste where
large number of purchases create cash flow and
profitability, Las Vegas Blvd and VocalMotion believe
that word-of-mouth advertising, combined with
the effective utilization of our website and
traditional marketing avenues (school visits),
will create enough business to carry us well
into our second year of operation and well
beyond.
4.1
Market Segmentation
Word-of-mouth
advertising represents an important aspect, as
well, with quality of each project holding
paramount value in the furtherance of our good
reputation. Entertainers, by nature, are a
conversant lot, and word-of-mouth advertising,
although difficult to track and predict, can
represent a major percentage of member
attraction into the corps.
4.2
Target Market Segment Strategy
Comprehensive
utilization of the marketing opportunities
offered through internet usage will be the
anchor for most of our marketing programs.
LVMA’s website will be a focal point where
anyone interested in our services may migrate
for further information and contact. References
to the website will be incorporated into all
collateral marketing pieces and campaigns.
Internet search engine placement using correct
keywords and meta tags will be employed to
attract a maximum number of visitors to our
website. Regular evaluations of search engine
placement activity will guide our continuing
strategy.
5.0
Strategy and Implementation Summary
LVMA
will focus on our major projects: drum &
bugle corps, choral performance troupe, winter
percussion theatre, winter color guard team,
dance troupe and a brass choir.
5.1
Strategy Pyramid
Our
main strategy is the growth of membership.
The
tactics to grow the membership are:
1.
At
least twice-annual visits to all potential
members schools within the Greater Las Vegas and
southern Nevada areas, Northern Arizona and
southwestern Utah Valley, visits to local
marching band competitions, winter guard
competitions and winter percussion competitions,
2.
Creating
value of membership to encourage potential
members to join, and
3.
Building
awareness of the organization and the value of
membership.
6.0
Management Summary
The
initial Dream management team consists of two
operational positions and three advisory manager
positions.
6.1
Organizational Structure
The
operational positions within LVMA are: president
and vice president administration. These
positions carry full-time responsibilities for
the ongoing daily operation of the corporation.
The
advisory/manager positions are: controller,
corporation counsel and ambassador of goodwill.
These positions, in the beginning, carry
part-time responsibilities dedicated to
specialized functions necessary at times to
fulfill the daily operation requirements of the
corporation. As the scope of business enlarges,
one or more of these individual positions may
become full-time appointments.
6.2
TBA as of March 1, 2008
Confirmation and formal announcement expected by
April 1, 2008.
7.0
Financial Plan
•
We
want to finance growth solely through cash flow.
We recognize that this means we will have to
grow more slowly than we might like but that no
assessment of members or borrowing is necessary.
•
The
most important factor in our case is attention
to details and to the plan. Therefore, we need
to develop a permanent system of communication
and accountability between the executive
director and the board of directors and
officers.
7.1
Important Assumptions
The
following financials cover the balance of the
year 2008 and carry through year 2010, holding
certain assumptions as to the level of
activities and numbers of projects to be
undertaken. The assumptions for the balance of
the current year and well into year 2010 are
based on rather definite and reliable data,
knowing the nature and potential of projects
already identified and ready to be produced. As
additional clients and projects appear on the
scene, the assumptions become less definite at
this time, but certainly the revenue and
exposure potential increases incrementally with
each added project.
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